Alex Cheseborough
3D Artist

Cobi 18

Apr 2022
Summary
This project is all about building a full 3D animation campaign for the launch of the COBI 18, an autonomous commercial floor-cleaning robot by Ice Cobotics. It covers the entire process from early storyboarding and modeling to texturing, lighting, animation, and final edits, showing a complete end-to-end approach to bringing a product to life visually. The project was broken into three main phases. First, a large-scale animation was created for a trade show, designed for a multi-screen setup and focused on showing off features like LiDAR scanning, route mapping, and obstacle avoidance. Then, a set of visuals and looping animations were made for the website to support a smooth, scroll-based experience. Finally, shorter, targeted promo content was developed for specific industries (like senior living), focusing on real-world benefits like efficiency, safety, and reliability. The project combines solid technical work with clear, engaging storytelling, using high-quality 3D visuals to make complex features easy to understand and position the COBI 18 as a smart, data-driven solution.
Service
Animation
core skills
Camera Composition
Lighting
Product
Video Editing

Phase 1: Connex National Conference Featurette

Ice Cobotics was unveiling their new autonomous scrubber, COBI 18. They requested an animation for the unveiling of their newest autonomous scubber, Cobi 18 to play at their trade show booth at the Connex National Conference on a staggered 7-screen video display. We created several spotlight sequences to highlight the various features:

  • Lidar scanning
  • Route mapping
  • Object avoidance
  • Data analytics
  • Data backup, sync, and analysis with the native application

Phase 2: Product Website

With the unveiling at Connex, the Creative Director at Ice Cobotics needed 4 sections on a website parallax scroll. We created 2 video loops and 2 renderings to seamlessly transition and highlight the top features of Cobi 18.

See the parallax scroll on the website‍

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Phase 3: Industry-Tailored Ads

Ice Cobotics was in need of a promo tailored to a specialized industry, senior living communities. Their potential clients were so swamped with day-to-day tasks of caregiving and maintenance that they need a safe, secure, reliable, data-driven solution to constant cleaning of their facilities, and we had to demonstrate the benefits and features of why COBI was the solution.

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Behind the scenes

From concept storyboard to final product, here is a side-by-side of the process.

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Other
Animation
Work
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